The dissertation argues that advertising is a system made up of different symbols,and that celebrity symbol is the vital symbol so the inside structure is especially complicated.
本文认为，广告是由多种符号要素组成的复杂系统，而名人符号作为名人广告最为关键的符号，其内部结构尤为复杂。
参考来源 - 名人广告何时有效The dissertation argues that advertising is a system made up of different symbols,and that celebrity symbol is the vital symbol so the inside structure is especially complicated.
本文认为，广告是由多种符号要素组成的复杂系统，而名人符号作为名人广告最为关键的符号，其内部结构尤为复杂。
参考来源 - 名人广告何时有效·2,447,543篇论文数据，部分数据来源于NoteExpress
One of the basic preconditions of successful advertisements is the rational choice of the celebrity symbol.
名人广告成功的一个基本前提，就是合理选用名人符号。
Four decades after his death, the visage of Che Guevara survives him as a symbol of passion, idealism, and restless discontent with the status quo. In fact, as time passes, his celebrity grows.
死去四十年之后，格瓦拉反而活成了一个代表着“激情”、“理想主义”、“永不懈怠的进取”的符号，随着时间的流逝，对他的纪念不减反增。
The attention symbol resources of celebrity can give ads more attentions, and by the celebrity ads, brand receive higher awareness;
名人符号的注意力资源，能够使广告获得更多的关注，通过名人广告，品牌能够获得更高知名度；
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